SELFIE CULTURE: 40% of tenants want an ‘Instagram’ rental home, claims BTL firm

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Landlords should give their rental properties ‘Insta’ appeal if they want to find the right sort of tenants, advises an interior design firm.

Hatch Interiors, which specialises in fitting out build-to-rent (BTR) developments, points to its research that found 40% of private tenants want to live in a build-to-rent development, often prompted by the Insta-grammable appeal of their smarter interiors.

Jodie Wardell (pictured), head of BTR, reckons landlords should up their game in order to attract these discerning renters.

“Build-to-rent has raised the bar and landlords need to keep up if they want to compete,” she says. “Modern renters want more than mismatched furniture and a landlord who takes weeks to get things fixed. They want, and expect, beautiful homes and great service.”  

Something better?

Its survey of 1,000 renters revealed that 82% currently rent from a private landlord, but 40% of those want to move into a build-to-rent development. Wardell adds: “It seems that these renters may be looking to jump ship if something better comes along.”

It also revealed that of those who are keen to move into build-to-rent, 32% want it to be ‘move-in ready’ and 37% want somewhere that is professionally designed, with these numbers increasing to 41% and 39% respectively for renters living in cities.

Those who fancy making the jump are looking for a sense of community, with 42% after a gym or yoga studio, 31% wanting a communal working space, 31% looking for space to socialise, and 33% saying that having facilities to spend time with neighbours appeals.

Some are even more demanding, as 50% want kitchenware included and 54% expect cleaning equipment.

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