Liverpool landlord who sold his properties in 2 weeks: “stop obsessing about 100% market value, focus on speed and certainty of sale”

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Property118

Liverpool landlord who sold his properties in 2 weeks: “stop obsessing about 100% market value, focus on speed and certainty of sale”

By now no doubt you’ve all read the government’s civil penalty tables, which a few weeks ago hit landlords hard, showing fines of up to £35,000 for breaches under the Renters’ Rights Act 2025. The news was just the tip of the iceberg in a nationwide “crackdown” on landlords.

For one landlord in Liverpool, the current climate was enough to take action. He’d moved to Dubai and had a portfolio of 8 properties that he needed to sell, with one marked difference: unlike some landlords wanting to sell, he was keen to “prioritise certainty of sale” over waiting to get the “highest price possible.”

Of his portfolio of 8 properties, 3 were substantially underperforming post-rate rises. His strategy was simple: get his finances back on track with a partial exit, not a panic sell.

 This meant he wasn’t worried about that extra £10,000 to hit full market value, he just wanted speed, certainty and to remove the pressure worrying about the timeline of the sale and whether or not they might sell. That’s when he approached us at Landlord Sales Agency.

Landlord Sales Agency offers a critical service. We specialise in fast, efficient sales that achieve strong prices without the months of uncertainty that normally accompany a traditional sale. Working with over 30,000 private active buyers, portfolio investors and cash purchasers who are ready to proceed, many sellers receive serious offers within days. In fact, our maximum average time to sell is just 28 days.

The process is straightforward, confidential and designed to protect the landlord’s financial position.

We immediately got to work on the portfolio. The first property sold for £92K vs £100K market value in just 2 weeks to a cash buyer, no survey, no searches, just cash.

Within 6 weeks we’d sold the remainder of weakest assets in his portfolio to another cash buyer and retained the stronger ones. We released capital, reduced stress and improved overall yield.

The landlord walked away extremely happy with the rest of his portfolio completely recovered and once again extremely profitable.

And he’s not alone. Every week around 80 landlords are coming to us to sell, and the savviest ones are the ones who aren’t obsessing about squeezing the last £10,000 out of a deal. They just want to sell in a way that avoids loss, is simple, and fully managed from start to finish by experts who can take the properties completely off their hands.

And that’s exactly what we’re doing.

So if you’re a landlord who wants to explore a fast and safe exit, contact us at Landlord Sales Agency for a confidential discussion.

Don’t wait another month. Let’s get the properties you want sold within a week if we can, and get you back on your feet. It really is as simple as that.

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My long-term tenant’s health seems to be failing – what should a landlord do?

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Property118

My long-term tenant’s health seems to be failing – what should a landlord do?

Hello, I own a number of properties with long-term, hassle-free tenants. One of them has been rented to a retired chap for 15 years with absolutely no problems.

The rent has kept pace with the market. He keeps the house in excellent condition, and I have responded immediately to any issues. We consequently have had a good relationship, though increasingly I have been hands-off as things are so stable.

I sense he is becoming ill, I know he has had some spells in hospital in the past year.

Do any landlords out there have any tips on how or what I should do to pre-empt the situation when he suddenly becomes ill or, unfortunately, dies?

What will happen if he dies and the rent stops being paid?

Any lessons from lived experience of this kind of situation would be very well received.

Thanks,

Marcus

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Guarantor service launched ahead of advance rent clampdown

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Property118

Guarantor service launched ahead of advance rent clampdown

A professional guarantor product aimed at supporting landlords while widening access to rented homes for tenants without UK-based guarantors has been launched.

The scheme from lettings platform Goodlord allows renters to secure up to three years of cover with a single upfront payment.

It’s called Goodlord Guarantor and has been designed for tenants who struggle to meet referencing criteria.

That includes international students, overseas professionals and renters without family or friends able to underwrite a tenancy.

Harder for tenants

The firm’s managing director of insurance, Oli Sherlock, said: “The Renters’ Rights Act will make it harder for tenants that don’t fit the traditional mould to secure properties, whether that’s international students or those with unconventional jobs.

“Our Goodlord Guarantor service has been designed to not only step into this gap but also go above and beyond current market provision to give landlords additional peace of mind.”

James Tiller, a director, MRKT Property Experts who took part in the pilot, added: “Goodlord Guarantor is a great feature, and a brilliant way for us to extend our offering to tenants and landlords.

“With it built into the system and referencing flow it was the natural place to go, and it’s incredibly easy to set up for everyone involved.”

Rent in advance restricted

The guarantor product comes as the sector prepares for restrictions on rent in advance under the Renters’ Rights Act.

The legislation will prevent landlords from requesting more than one month’s rent upfront.

The move is widely expected to reshape how higher-risk tenancies are agreed.

However, industry figures have warned the change may unintentionally squeeze out non-traditional renters who previously relied on larger advance payments to offset risk.

Goodlord says its guarantor model offers an alternative route.

Policy up to three years

The service provides a verified guarantor covering every occupier within a tenancy, even where only one renter requires support.

Policies can run for as long as three years, removing the need for annual renewals.

Tenants who meet eligibility requirements pay the equivalent of one month’s rent.

The process is completed through Goodlord’s platform, with participating agents receiving a share of the revenue.

The company says this structure helps contain costs for renters while maintaining protection for property owners.

More reliance on guarantors

Data from the firm’s latest State of the Lettings Industry Report highlights the growing reliance on guarantors.

It found 45% of agents have reported a rise in demand over the past year, while 39% said guarantor checks were slowing referencing and move-ins.

By embedding the product into its referencing platform, Goodlord believes the new system can accelerate approvals and tenancy start dates.

The product was trialled in late 2025 through a pilot involving agencies.

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