Half of properties never sell – Here’s how Landlord Sales Agency fixes that problem

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Half of properties never sell – Here’s how Landlord Sales Agency fixes that problem

According to Zoopla, almost half of properties listed for sale never actually sell. Their advice is simple: realistic pricing remains critical for sellers looking to secure a sale in a competitive market.

But what does “realistic” really mean?

Too many landlords are given optimistic valuations based on best-case vacant possession value — without being told the hidden cost of achieving it. Yes, a vacant property might achieve a higher headline price, but only if you’re willing to endure months of delays, uncertainty, and expense.

For landlords, that often means:

• Waiting 6–12 months to regain vacant possession
• Losing rental income during the process
• Paying mortgages, council tax, utilities, and insurance on empty properties
• Funding refurbishments to make the property “market ready”
• Navigating legal and compliance risks perfectly
• Then hoping your buyer doesn’t become one of the nearly 30% whose sales collapse before completion

By the time everything is added up, the “higher” vacant possession price on paper does not always leave more money in your bank account.

That’s where Landlord Sales Agency takes a completely different approach.

Unlike traditional agents who often quote aspirational figures, our valuations are based on what comparable properties have actually sold for recently — taking into account condition, location, features, and whether the property is sold tenanted or vacant.

We compare:

• Recent sold prices from sources like Rightmove, Zoopla, Land Registry and Nationwide data
• Similar properties in the same neighbourhood
• Comparable possession status and condition
• Local market intelligence from estate agents we’ve worked with for over 20 years

The result is a valuation grounded in evidence — exactly the kind of “realistic pricing” Zoopla says sellers need.

Importantly, landlords should remember that tenanted properties typically sell for around 5–10% less than vacant homes due to the smaller buyer pool, as recently highlighted by the National Residential Landlords Association. But once the true cost of obtaining vacant possession is factored in, the difference is often far smaller than expected.

What really separates Landlord Sales Agency is not just pricing — it’s the process.

 We Fix The Biggest Problems In The UK Sales System

Well-documented problem#1 – slow sales process
Traditional sales in England and Wales regularly take 6–12 months.

Our solution:
We use a fixed 28-day marketing period to create urgency while maximising exposure across Rightmove, Zoopla, and our database of more than 30,000 active buyers including investors, owner-occupiers and cash purchasers.

All buyers agree to complete within 56 days, and we proactively coordinate solicitors, surveyors and all parties to keep transactions moving.

Well-documented problem#2 – high collapse rates
Nearly 30% of traditional property sales fall through.

Our solution:
Accepted buyers secure the purchase with a non-refundable reservation deposit, giving sellers greater certainty and dramatically reducing the risk of wasted months, failed chains and aborted costs.

Complex sales other agents avoid

Last week, we detailed how we helped a Liverpool landlord release over £600k of cash quickly by overcoming lots of complications to sell a variety of properties – all in different condition and with a variety of tenancy types.

This week we have an example of the types of things we do (that no other company does) to stop a sale from collapsing.

Recently, we sold a Lincoln property that the owner had struggled to sell for almost two years. During conveyancing, the buyer’s lender discovered the Mortgage in Principle had been issued based on incorrect HMO assumptions, threatening the sale.

Rather than reduce the price or let the deal collapse, we worked directly with the council to secure an upgraded HMO licence and Sui Generis planning status, addressed every lender concern, and kept the agreed sale price intact until the lender approved the full amount.

That’s the difference between simply listing property — and actually getting it sold.

If you are comparing valuations, don’t just ask “What price could I get?”

Ask:

• How long will it take?
• What will it cost me while I wait?
• How likely is the sale to actually complete?
• And how much money will I really have left at the end?

Because in today’s market, certainty matters just as much as price.

Want a sale that actually completes, not just a valuation designed to win your instruction?

Landlord Sales Agency specialises in helping landlords sell faster, with less stress, more certainty, and solutions other agents simply do not offer.

We have an extensive database of over 30,000 active, chain free buyers looking to purchase anything from a single property to a full portfolio, allowing us to quickly match you with the perfect buyer.

Our team of landlord experts is the best in the country at managing tenants, access and compliance.

Fast, realistic, structured sales managed by experts that complete with zero fuss.

So if you’re a landlord looking to get the job done, we’re ready to do it.

There’s no obligation to sell, and absolutely everything to gain.

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