Before you begin taking photographs of the rental unit, it is important to consider the type of family or tenants that would probably want to let the unit. The type of property rental will obviously influence the type of tenant but keep in mind the general surroundings and the location of the property too. If your property rental for instance were in a more mature area, with plenty of activities for the elderly population, your ideal tenant would be a senior citizen.
Likewise, a property rental near a school district would probably consider having a family let out the home.

Once your family has been determined, it is important to zone in on areas of the home they would probably spend the most time. A photograph of the outside of the home is one of the easiest ways to sell or hinder the appearance of the property rental.

Aim for a day that is sunny (ideally in springtime with new buds and flowers)
when the sky is clear. Pictures with dreary appearances, often give off an
unsettling image to tenants despite it only being the weather. Make sure the
garbage is clear, the lawn is tidy and the drive is free of dirt or weeds.

Photograph the rental home centrally, making sure to get a clear shot of any detailing or unique benefits the property has (for instance, bay window projections you may wish to photograph the property rental just off centre to show depth) As you make your way through the rental home, focus on areas the tenant will spend the most time. Places like front foyers, living spaces, bathrooms and kitchens are sure-fire ways to capture attention. Again, make sure the rooms are tidy, well kept, and if furnished, organised. A messy room gives a bad impression. Note any imperfections in the room that you may want to angle away from (for instance a scuff in the floor) that a tenant could live with, but may not want to see in a photo.

Try to keep your photographs lit with the room lighting, ideally taking shots from the entrance to the room. This angle will generally give potential tenants a better idea of the room layout, and a more honest perspective as to the sizing of the rooms too.

After you’ve taken your pictures, ask a friend or two to look at them. Generally, having another perspective of your “showing material” will give you a more honest outlook on the rental property or point out any flaw you may have overseen – saving you the frustration of tenants passing over your rental
property, instead of asking to see it.

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